Your Unique Selling Proposition

You’re considering buying a “C” grade multi-family property and you think you can raise the rents to improve the cash flow. Can you? Did you compare this subject property to the competition? What can you do to differentiate this property from the rest? If this is a “C” grade property, have you checked out the “A” grade properties? What do they offer that you can’t? How much more do they charge compared to this property? What is their vacancy compared to this property?